YAHOO! Store Marketplace App O2O UX design
Online/offline transactions happen to mix and match in our daily life, those transaction histories contain the variety of users’ personal information from how to pay the bill, avoiding foods cause allergy, to where is the best place nearby to get a great gift for two years anniversary that your girlfriend like. So far, we still need to fill in the gap in between the online and offline transactions by input your information to online service or talking to the staff in the retails.
I’d like to give more context about the experience of online shopping here in Taiwan before I jump into design process right away, so,what would happen when do online shopping in Taiwan ?
Based on the small area restriction, CVS is almost EVERYWHERE, there are few potentialities we could develop to shape a great O2O experience within on-demand, localized and customized services.
We started from a big picture of the overall O2O ecosystem but ended up with two specific scenarios that were vouchers and LBS coupons due to some restrictions(lack of partnership with retails, tech limitations, and business concerns), below is the details of how we proposed to BD department based on their requirements - Easy to access to both vouchers and coupons and seamless merged to existing design.
We tried bunch of designs on how we add those vouchers and coupons seamlessly into current design, this is one of all tryouts that we thought it’s fun , cute and also kinda highlight the voucher categories, the concept is to add on some playful factors and keep the delightful visuals, but we ended up with another simplified version for release.
So the ideas were good, but due to the restrictions on variety aspects, it turned out not so ideal since we did not get a huge traction after that, I could see that when we decided to take the first action as adding on vouchers and nearby coupon without advanced smart contextual trigger designs.
“A seamless shopping experience” is actually require a well-planned business model to take care of almost every client in this ecosystem such as users, small business, well-known brands, retails and enterprises, which not just about designing behavior change, but more about designing the whole business.