reminder

Project Reminder 

A web project aims to help learners to establish a learning routine on Codecademy. 

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The Comany_

Codecademy committed to building the best learning experience inside and out by taking advantage of web technology, to build the education the world needs.

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An online code learning platform with a user base that is more than 45M learners.

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The “Analysis & Synthesis" product development process_

A research driven / focus product development process. It’s similar to the common double dimond iterative product development but with a bigger portion on research.

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Why learners don't come back to continue learning even when they paid for it? 

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Project Goal_

 
Identify the common learning goal among the learners and design the support.

Success Metrics

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The Hypothesis_

“Sending correctly timed reminders that match the learners’ self-determined goals are a powerful re-engagement trigger.”

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Design_

Create a seamless schedule experience to help learners plan and keep learning.

Based on the research result, for paid users, time management has a huge impact on the learning, reminder or calendar were the most used tools that had been mentioned in the research, Which led us to this design direction.

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Design Focus_

 

Minimize the implementation effort, maximize the satisfaction of the UX

a. Create an effortless and non-disrupted scheduling user experience lzzlxkjflzfkxjzxflzkjxlfkzlxkfj

We selected the most common UX pattern when integrating 3rd party scheduling services by making the scheduling steps in a modal view with pre-filled learning-related information.

b. Optimize information architecture without overwhelming users by multiple call-to-actions on one page

I've tried different design conbinations with button styles, icon with and without labels, and different types of micro-interactions for the best result that fit into existing design system without breaking the information hierarchy.

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Result_

Small feature could make big impacts

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The reminder feature archives three success metrics we set for this project. Overall, what we’ve learned from this feature are:

1. This feature did make a positive impact on Pro learners' habit formation by scheduling the next learning time.

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2. It also shows those who use this feature find it helpful and use it to plan the  future learning for more than one time.

3. The increased DAU/WAU suggest calendar schedule and reminder does make Pro learners come back than those who don’t use it.

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is the average retention rate for those who uses reminder feature

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paid users scheduled more than 1 reminder for learning

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paid users use the schedule feature to schedule the learning

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