The Company_

Codecademy committed to building the best learning experience inside and out by taking advantage of web technology, to build the education the world needs.

An online code learning platform with a user base that is more than 45M learners.

The “Analysis & Synthesis" product development process_

A research driven / focus product development process. It’s similar to the common double dimond iterative product development but with a bigger portion on research.

Why learners don't come back to continue learning even when they paid for it? 

Project Goal_

 
Identify the common learning goal among the learners and design the support.

Success Metrics

The Hypothesis_

“Sending correctly timed reminders that match the learners’ self-determined goals are a powerful re-engagement trigger.”

Design_

Create a seamless schedule experience to help learners plan and keep learning.

Based on the research result, for paid users, time management has a huge impact on the learning, reminder or calendar were the most used tools that had been mentioned in the research, Which led us to this design direction.

Design Focus_

Minimize the implementation effort, maximize the satisfaction of the UX

a. Create an effortless and non-disrupted scheduling user experience lzzlxkjflzfkxjzxflzkjxlfkzlxkfj

We selected the most common UX pattern when integrating 3rd party scheduling services by making the scheduling steps in a modal view with pre-filled learning-related information.

b. Optimize information architecture without overwhelming users by multiple call-to-actions on one page

I've tried different design conbinations with button styles, icon with and without labels, and different types of micro-interactions for the best result that fit into existing design system without breaking the information hierarchy.

Result_

Small feature could make big impacts

The reminder feature archives three success metrics we set for this project. Overall, what we’ve learned from this feature are:

1. This feature did make a positive impact on Pro learners' habit formation by scheduling the next learning time.

2. It also shows those who use this feature find it helpful and use it to plan the  future learning for more than one time.

3. The increased DAU/WAU suggest calendar schedule and reminder does make Pro learners come back than those who don’t use it.

is the average retention rate for those who uses reminder feature

paid users scheduled more than 1 reminder for learning

paid users use the schedule feature to schedule the learning