Monny - a cute and fun way of tracking your daily expense 

My Very First 1,000,000 Downloads App 

#Best New Apps #Best Taiwan Apps #Editor Choice On Appstore
UX Designer
Product Design/ Graphic Design/ Interaction Design/mobile experience
May 2013 - May 2014
Dreamer's app

The Problem

It’s really hard to keep tracking your expense daily

But why do we need to track our expense?

Oftentimes when talking about tracking expense,budget control, goal settings, or even they just want to know how much money left that they could spend in the future are the most common reasons.For those who just started their first job or anyone who cares about the savings, tracking daily expenses is the fundamental of the future plans, student loans, housing loans and finance investment are the most common use cases.

Target Audience

Stingy Shoppers (freshman,
female mainly)

70% College students need to pay for their loans right after graduating from schools in Taiwan, the average amounts of the loan is 9600 USD per-person, and the average salary of freshman is 830 USD monthly per-person(taxes are not included), sometimes female are even lower, due to the low pay and high consumption, we ended up decide to target them, because even one penny matters, so expense tracking is the must have need for sure. 


Input expense, Achieve challenges, Check report

I decided to make the whole game as the adventure of a theme park, from marry-go-round to roller coaster which represent the difficulty of each level, and a character is needed for adding more personality on the game, so I just randomly came out a bunny with a creepy smile to be the game companion while users are playing.All you have to do just play the game (it’s actually input your expense) with Monny daily, you could see how far you could achieve, and get reward(understanding your expense)!



We had a great success on App store, Monny has been ranked #1 of finance category in 15 countries, ranked #5 in 25 countries, ranked #10 in 35 countries, also, Monny has been featured by itunes 46 times, and reached 1,000,000 downloads after 3 months launch! 

Monny was very popular in China and Taiwan due to the cute design style which even been called as “小清新“(clean and simple in Mandarin), our TA appreciate the cute, neat and user friendly design, girls crazy about the cuteness and goal oriented challenges, that was truly a great hit!